About The Natural Rug Company

Contact: 01285 711057 email: info@thenaturalrugcompany.com

Hello there my name is Val the propietor of The Natural Rug Company which was formed originally in 2004 giving us years of experience and knowledge of Crucial Trading Natural Rugs and their production.


Being a small friendly family business has been the key to our success.  We are happy to share our knowledge to ensure that the Natural Rug you order is perfect for your requirements. 

Based in a small Showroom along with Enntwine Gift Shop in Fairford, Gloucestershire we have a large Crucial Trading display stand presenting the full range of natural products and borders available for the natural rugs.  Do pop in to discuss your exact requirements and take away samples to match to your decor at home.  Please give us a quick call on 01285 711057 to organise a time as we are often out visiting customers too and would hate you to have a wasted journey.  We do home visits in and around the Cotswold area so please call to organise an appointment if you wish.


Alternatively you can browse all the products on the internet and/or design your rug using our Rug Designer.  We are happy to post out samples all over the UK in fact worldwide, this enables you to choose your rug from the comfort of your own home and order on line or by telephone.  Once complete we contact you to organise a convenient time for delivery direct to your door.

Choosing your bespoke Natural Rug is one of the simplest and most fun way to put a unique one off piece into your home.  You simpy need to choose which type of floorcovering, weave and colour required and then select a border that compliments this best.  There are 3 border styles to choose from either a single border, single border with piping or a double border.  There are an extensive range of border colours in Cotton, Linen, Chenille, Leather, Suede and Piping.  Whilst we have our on line Rug Designer where you can experiment with all the ranges of products, input sizes and see an instant quote and go on to order your rug on line, we are also at the end of the telephone to assist with any questions or queries you may have and to advice on the best products for your needs.

Once your choice has been made and the order for your Natural Rug placed then the materials are hand selected and in Crucial Trading's Kidderminster Rug Room a skilled team of craftspeople, who have undertaken extensive training, commence themanufacture of your rug.  Crucial Trading are the market leader of natural fibre rugs and only the finet grade natural materials are used.  Each rug carries a Crucial Trading label for authenticity.

Attention to detail is paramount, air tables and top quality stitching machines ensure the quality of your Natural Rug is second to none.  The outer borders have felt pading inside for comfort and durability.  the mitred corners of the rug are expertly hand finished before the rug has a final inspection before being signed off for despatch.

Documentation accompanying rug. Documentation that accompanies each rug

Manufacture takes approximately 3 weeks from date of order and once complete your rug is carefully packaged and despatched direct to your door along with documentation giving detils of manufacture, a unique reference number and care/cleaning instructions to ensure your rug retains its good looks and enjoys a long life.


Contact us for further information, samples and prices:


Telephone:  01285 711057  -  07446 907611

email:  info@thenaturalrugcompany.com