Welcome to Natural Rug Company - Specialist Retailer in UK

The Natural Rug Company is a specialist retailer in bordered Crucial Trading Natural Rugs and Runners.  Sisal Rugs, Coir Rugs, Seagrass Rugs and Luxury Wool Rugs.  Simply choose your natural rug centre, choose your border, choose your size and there you have your unique natural rug.

Telephone: 01285 711057 email: info@thenaturalrugcompany.com

Sisal Oriental Natural  Rug in a Dining Room and a Sisal Harry Rug in Loft Bedroom Sisal Oriental Natural Rug in a Dining Room and a Sisal Harry Rug in Loft Bedroom
Sisal Big Boucle Titan Rug with Double Border Sisal Big Boucle Titan Rug with Double Border

Use our Rug Designer to Design and Cost your Natural Rug, order samples and Buy on Line.


Alternatively you can view our various ranges here:

Seagrass Rugs

Coir Rugs

Sisal Rugs

Wool Rugs

If you require professional friendly help and advice on our Natural Rugs please call us on 01285 711057 or drop an email to info@thenaturalrugcompany.com we will be more than happy to help. 

Wool Mississippi Stripe Rug with Apple Piping and Cotton Chenille Border Wool Mississippi Stripe Rug with Piping and Chenille Border

The Natural Rug Company suppy bespoke rugs from Crucial Trading who are the leading supplier of Natural Fibres such as Seagrass, Sisal, Coir and Wool and also the leading supplier of made to measure bordered rugs.  The Natural Rug Company also have a range of gorgeous Animal Skins.


If you would like further information, a free no obligation quotation or the opportunity to design your own rug in your own home please contact us on 01285 711057, complete our enquiry form or email us at info@thenaturalrugcompany.com

The Natural Rug Company now have a specialist Rug Room in the Fairford showroom  Come and visit us in our gorgeous Cotswold location where you can see our full range of luxury rugs and design your own rug using the large samples on our Crucial Trading sample stand. 


Open Monday to Saturday all year, we are a small family business offering personal friendly service and advice that is particularly valued by our customers.


Telephone:  01285 711057  email:  info@thenaturalrugcompany.com

Jute Ju Natural Tweed Rug with Ivory Piping and Chenille Border Jute Ju Natural Tweed Rug with Ivory Piping and Cotton Chenille Dun Border

About our Natural Rugs

We are proud to say all our Natural Rugs are hand made in Kidderminster and are proving to be more popular then ever.  Choosing one of our bespoke Natural Rug combinations is one of the simplest and most fun way to put a unique one off piece of design into your home.  You simply need to choose which type of floor covering, weave and colour you require and select a border that compliments this best.  There are 3 border styles to choose from either a single border, single border with piping or a double border.  We have an extensive range of border clours in Cotton, Linen, chenille, Leather, Suede and Piping.


Once your choice has been made and order placed there are a skilled team of craftspeople who have undertaken extensive training in order to achieve the high standards required to manufacture your one off natural rug.  Upon completion a quality control manager will check and sign off your rug and issue a certificate as a mark of its authenticity.